Privacy Policy

GutterForge ("we," "us," or "our") operates the website gutterforge.com and provides gutter protection services in Southern Wisconsin and Northern Illinois. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

We may collect the following types of information:

Personal Information You Provide

• Name, email address, and phone number when you fill out a contact or estimate form
• Home address when you request an on-site estimate
• Payment information when you pay for services (processed securely by our payment processor)
• Any other information you voluntarily provide in messages or communications with us

Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Device information (screen size, device type)
• Cookies and similar tracking technologies (see Cookies section below)

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule estimates
• Provide, maintain, and improve our gutter protection services
• Process transactions and send related information (confirmations, invoices)
• Send you marketing communications, if you have opted in (you may opt out at any time)
• Analyze website usage to improve our site and user experience
• Comply with legal obligations and protect our rights

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small data files stored on your device.

• Essential cookies: Required for the website to function properly (e.g., form submissions)
• Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our website.

Third-Party Services

We may share your information with the following types of third parties:

• Service providers: Companies that help us operate our business (e.g., payment processors, CRM systems, email marketing platforms)
• Analytics providers: Services like Google Analytics that help us understand website usage
• Financing partners: If you apply for financing, your information is shared with our lending partners to process your application

We do not sell your personal information to third parties. We only share information as described in this policy or with your consent.

SMS/Text Message Communications

When you provide your phone number and consent via our website forms, phone calls, or in-person consultations, GutterForge may send you SMS/text messages for the following purposes:

Types of Messages

• Service messages: Appointment reminders, estimate follow-ups, scheduling confirmations, service updates, and project status notifications
• Promotional messages: Seasonal offers, special discounts, gutter maintenance tips, and company news (only with your separate opt-in consent)

SMS Opt-In Details

• You may opt in to receive text messages by checking the SMS consent checkbox on any of our website forms, by verbally consenting during a phone call, or by providing written consent in person.
• Consent to receive SMS messages is not required as a condition of purchasing any goods or services.
• Message frequency varies. Service messages are typically 2-5 per service interaction. Marketing messages are approximately 1-4 per month.
• Message and data rates may apply depending on your mobile carrier plan.

Opting Out of SMS

• You can opt out of SMS messages at any time by replying STOP to any message you receive from us.
• After opting out, you will receive a one-time confirmation message and no further texts.
• You may also opt out by calling us at (608) 580-5204 or emailing [email protected].
• For help, reply HELP to any text message, or contact us directly.

Mobile Information Sharing

We do not sell, rent, or share your mobile phone number or any information collected through our SMS program with third parties or affiliates for their own marketing or promotional purposes. Your mobile information will only be used by GutterForge for the purposes described in this Privacy Policy and will be handled in accordance with our data security practices. Third-party service providers (such as our CRM and messaging platform) may process your phone number solely on our behalf to deliver messages and are contractually prohibited from using your information for any other purpose.

Data Security

We use reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.

Your Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal obligations
• Opt out: Unsubscribe from marketing communications at any time

To exercise any of these rights, contact us using the information below.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at: